BetMGM opens Blazin’ Bets app in six states
Some 18 months after an agreement was signed by officials of BetMGM and Buffalo Wild Wings, in-restaurant sports betting began in West Virginia and five other states last Thursday. The “Blazin’ Bets” app was launched in Colorado, Indiana, Iowa, New Jersey and Tennessee in addition to West Virginia; the software allows bettors to wager on various sporting events, provided that they are physically in a Wild Wings outlet when doing so.
The deal was first agreed to in principle in September 2019 and was touted at that time as a “first-of-its-kind alignment between a national sports bar and a gaming leader.” No dobut, though the model appears to employ a similar structure to those apps offered by many Las Vegas sportsbooks. Where the MGM/Buffalo Wings deal differs is that not only does the bettor’s milieu need not be a bricks-and-mortar casino, but that the app is available in some states were MGM Properties has no establishments.
Bet MGM Chief Revenue Officer Matt Prevost stated on Thursday that, “Our partnership with Buffalo Wild Wings is incredibly innovative and allows BetMGM to redefine how fans enjoy sports. The introduction of geolocation technology to offer bettors a customized experience in a Buffalo Wild Wings location is a great example of what we’re able to activate through this groundbreaking relationship.”
Though at least one media source claims Buffalo Wild Wings players are receiving better odds than those playing at the sportsbook, but this hasn’t been verified.
As for future venues, Pennsylvania looks to become state no. 7 in the MGM/BWW deal. The BetMGM online offering was made (legally) available to state residents in December. BetMGM officials explained to PlayPennsylvania.com that they “plan to launch the partnership in Pennsylvania Buffalo Wild Wings, but the geolocation technology for the enhanced odds feature is not yet live” in the state.