NetEnt to add US depth courtesy of Tipico link-up
Online casino content developer NetEnt has rolled-out a US focused agreement alongside Tipico, after asserting that the country is to continue to form a key strategic target of expansion earlier in the month.
Entering a partnership as the Germany-based operator stands poised to make a move into the regulated New Jersey market, the NetEnt and Tipico collaboration will see the former’s igaming titles launch from day one.
“We are excited to begin our partnership with NetEnt as we kick-off our expansion into the US” said Adrian Vella, managing director of US business at Tipico. “With a proven track record in the regulated New Jersey market and their well-known catalogue of branded games, we’re confident that our customers will love NetEnt’s offering.”
Initially a selection of NetEnt’s portfolio of video slots and table games are to go live for Tipico players, such as Divine Fortune, with the supplier’s suite of marketing tools, including free spins, also able to be utilised by the operator. NetEnt will continue to roll out more games with Tipico over the second half of 2020.
“We are happy that Tipico has chosen NetEnt to be one of their first content providers as they begin their US journey. I’m looking forward to having our games in front of players and working with Tipico to grow their business in the US,” noted Brian Kraft, vice president commercial of NetEnt Americas.
Earlier in the month NetEntassured that “hard work and transformational steps taken in the past year are now starting to create value,” as the firm praised regulated market expansion in its latest financial report.
Having released a record 19 igaming titles during the year’s second quarter, with nine coming from NetEnt and ten from Red Tiger, new jurisdictional entries were also secured in Switzerland, Croatia and Colombia.
The US was also pinpointed as a continued central focus for the online casino content developer, with Michigan and West Virginia pinpointed as the next access points to be undertaken in the future.
“The US accounted for ten per cent of total group gross gaming revenue, with GGR growth in New Jersey at 148 per cent Y/Y and in Pennsylvania at +100 per cent Q/Q,” said Therese Hillman, group CEO of NetEnt.
“We now see a greater likelihood that more US states will introduce online casino legislation in the coming years. Importantly, we expect to launch our games in both Michigan and West Virginia as the online casino markets in those states are expected to open in the second half of this year, which is earlier than previously expected.”